Services Week is back 17 March to 21 March 2025 and the theme for 2025 is people-centred services. Designing effective public services starts with innovation, a strong understanding of what people need from services, and close collaboration between different teams and specialisms. Are you a digital and data professional in the public sector? Services Week is an opportunity to share, to learn and to collaborate, all with the aim of transforming lives through high quality, technology-powered services.
If you want to add a session to this year’s Services Week complete the form below by the extended deadline of 10 March. You can also see how the agenda shapes up below.
What is Services Week?
Services Week is a yearly event hosted by the Government Digital and Data community with the aim of bringing the public sector together to share best practice and learn from others, improving public services. You can read more about Services Week here.
Why take part?
Services Week is an opportunity to showcase your work to people from across the public sector. It's an especially exciting time to be involved, as we celebrate the launch of the new digital centre of government, which has been set up to lead work that’s more than just a change – it will help catalyse a wholesale reshaping of the public sector, reaching out to local government, the NHS, and the private sector too. Last year’s event attracted over 5,000 attendees across the week from across 60 sessions and Services Week 2025 aims to be bigger and better than ever.
Services Week is a fantastic opportunity to:
- share your experiences and best practices, sessions vary from 20 minute lightening talks to deep dives and demos
- increase awareness of your teams work (and get feedback for development)
- gain insights about what’s going across the public sector, how are others using emerging technology, how are new public services being designed?
- grow your own network, meet counterparts in other organisations or meet new colleagues in other disciplines
- And finally, stay updated with the latest service design trends.
How to get involved
If you're interested in hosting a session at this year’s event please complete the session submission form by 10 March. The form allows you to outline your proposed session ready for publication in the live agenda below. It's a great opportunity to showcase your knowledge, connect with a wider audience, and be part of the ongoing conversation about improving service delivery. Be sure to submit your proposal early to maximise sign ups for your session!
You can also join our cross-government Slack channel for all the latest information and resources.
If you have any questions please get in touch with the team.
Live agenda
Monday, 17 March
9:00 - 9:25
Why your service needs a sustainability statement, hosted by DWP
10:00 - 11:30
Maps in Services: co-designing sector-wide principles, hosted by GDS
11:00 - 11:30
Taking the stress out of Service Assessments, hosted by GDS
11:30 - 12:30
User research can help you innovate, hosted by GDS
12:00 - 13:00 or 15:00 - 16:00
Capability Framework - what is it and why should you use it? Hosted by GDS - Capability and Workforce Division
13:00 - 13:25
Principles for the design of 'greener' government services, hosted by Defra
13:30 - 14:00
Mapping your public service with Pobl Group, hosted by Centre for Digital Public Services
14:00
Adventures in the Capability Framework: Realigning and redefining the product manager and service owner roles, hosted by GDS
14:00 - 14:30
Service patterns across government, hosted by Ministry of Justice, DWP, and Defra
15:00
DCMS Show & Tell | Bridging the gap between policy and digital: Developing a registration service for short-term rental properties, hosted by Department for Culture, Media and Sport (DCMS)
15:15 - 16:00
Blueprinting the future of Digital Screening, hosted by Digital Prevention Services | NHS England
Tuesday, 18 March
9:00 - 9:25
Introductory Courses to GDD Roles - CDDO and FutureLearn, hosted by CDDO and NHS England
9:15 - 10:00
A service design approach to building a community-owned resource, hosted by Government Digital Service (GDS)
10:00 - 10:30
Designing Conditions for a Test & Learn, hosted by London Borough of Camden
10:00 - 11:00
Maps in Services: co-designing sector-wide principles, hosted by GDS
12:00 - 12:45
Embracing Secure by Design in digital delivery, hosted by GDS, HM Land Registry and Home Office
12:00 - 13:00
Accelerating user-centred approaches to policy making in MHCLG
13:00 - 13:25
Designing for people who’ve experienced domestic abuse, hosted by Ministry of Justice
14:00 - 14:45
From Dial Tone to Solution Zone: Reflections from a Year in Systemic Design, hosted by HM Revenue & Customs (HMRC)
14:00 - 15:00
The contact centre of the future and the role of AI in shaping it, hosted by GDS
15:00 - 15:40
Westminster Housing Repairs discovery: balancing transformative opportunity areas and quick wins, hosted by Westminster City Council
15:00 - 15:20
DCMS Show and Tell: Driving agility and maturity in DDaT delivery, hosted by Department for Culture, Media and Sport (DCMS)
15:00 - 16:30
Learnings and challenges of building a design system for local government, hosted by Westminster City Council
16:00 - 16:45
Enabling Defra’s data science community: the Data Analytics and Science Hub, hosted by Defra
Wednesday, 19 March
08:30
Service Patterns: building consistent and repeatable services at scale by Ministry of Justice
9:00 - 9:25
The sea of secondary care, hosted by NHS England
9:15 - 10:00
Product-led in a non-Product world, hosted by Digital Prevention Services | NHS England
10:00 - 11:00
Maps in Services: co-designing sector-wide principles, hosted by GDS
11:00 - 11:30
A thousand things at once: bulk transactions and data collection in digital services, hosted by Simon@Register Dynamics
11:00 - 11:45
Using strategic content design to deliver better people-centred services, hosted by Ministry of Justice and Defra
11:00 - 12:30
Learning from Hippies: Principles for designing regenerative systems, hosted by Social Security Scotland
12:00 - 13:00
Services Week 2025 - Lean Coffee Meetup, hosted by Justice Digital
13:00 - 13:25
Introducing trauma-informed design to a mature organisation, hosted by Government Digital Service
15:00 - 15:30
Building an AI aware service, hosted by Apprenticeship Service
15:00 - 15:20
DCMS Show and Tell: Integrating GOV.UK Forms with interactive maps, hosted by Department for Culture, Media and Sport (DCMS)
Thursday, 20 March
Time TBD
Modernising Public Services: Digital Transformation, Data Sharing and AI hosted by Advent IM
9:00 - 9:25
Developing ethics training for user researchers, hosted by NHS England
9:30 - 10:00
Co-designing guidance for bilingual user research, hosted by Centre for Digital Public Services
10:00 - 11:00
Applying a sustainability lens to designing a people centred service, hosted by Department for Work and Pensions (DWP)
10:00 - 11:15
One standard, many services? Working towards the GDS Service Standard in Local Government, hosted by Local Government Association
10:00 - 11:00
Maps in Services: co-designing sector-wide principles, hosted by GDS
11:00 - 12:00
Innovation mindset at work: breaking the Welsh language barrier, hosted by GDS
11:00 - 12:15
Service patterns workshop - creating a pattern for ‘appointments,’ hosted by Ministry of Justice, DWP, and Defra
11:00 - 12:00
Formalising a UCD blueprint for HMRC, hosted by HMRC
12:00 - 1:00
Designing with service patterns, hosted by The Scottish Government
12:00 - 13:00
Sharing experience of user testing with people who use assistive technology, hosted by Justice Digital
13:00 - 14:00
Introducing Assist: the AI-powered service transforming government communications, hosted by Government Communication Service - Cabinet Office
13:00 - 13:25
Working with younger people, hosted by GDS
13:00 - 13:50
Steal these Ideas!, hosted by MHCLG
13:30 - 14:00
Stop mapping, start doing, hosted by Digital Prevention Services | NHS England
14:00 - 15:00
That old chestnut! How can we connect policy with the digital profession? hosted by GDS
15:00
Billions in Savings? Analysing the True Potential of Service Transformation, hosted by GDS - DSIT
15:00 - 15:20
DCMS Show & Tell | DCMS Data Platform, hosted by Department for Culture, Media and Sport (DCMS)
16:00 - 16:45
Taking a user-centred approach to implementing AI: Uncovering the AI-mindset among users, hosted by Ofgem
Friday, 21 March
9:00am - 9:25am
Designing for SEN (a Services Week 2025 lightning talk), hosted by HMCTS
10:00 - 11:00
Co-design of a mental health Wellbeing Hub by Westminster Council
10:00 - 11:00
Maps in Services: co-designing sector-wide principles, hosted by GDS
10:00
Project Alf: researching the needs of young people, hosted by GDS
11:00am - 12:00pm
Lessons Learned: Better, Faster, More Agile Practices, hosted by ICS Digital
11:30 to 12:15
Lessons from NUAR – a government digital programme, hosted by GDS
12:15 - 13:00
Digital Prevention Services - Digital Product Open Show and Share, hosted by Digital Prevention Services | NHS England
13:00 - 13:25
From Friction to Flow: Service Design in Fast-Paced Product Teams (a Services Week 2025 lightning talk), hosted by Westminster City Council
Keep connected
Follow us on LinkedIn and sign up to the Government Digital and Data blog for the latest updates, insights, and a closer look at the exciting transformations happening within Government Digital and Data.